You Like Me!
Uncovering the Liking Phenomenon in Tech When GoWall added a “Like” feature to its interface in 2017, we were in good company. A few months earlier, Netflix had retired its five-star rating system for the thumbs-up “Like” icon. And everybody knows where the “Like” achieved superstardom—on Facebook’s endless scroll of food pics and perfect vacations. When users of GoWall asked us to include the “Like” feature, it made perfect sense. During GoWall meetings, participants are posting their...
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