Case Study: Innovation Forums
Innovation Forums Jump-start Flagging Account Challenge A national account manager at a Fortune 100 company was looking for new ways to fuel growth in his telecommunications account. To “think outside of the box” he needed access to his company’s distinguished engineering community, the organization’s top executive technical talent that was located worldwide. These were the people who had achieved the highest technical level possible in the company. These executives interacted with the firm’s largest customers to solve their...
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